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Digital Strategy to Grow Your Business

Building an online presence is no longer enough to generate sustainable growth. Businesses need a clear digital strategy that aligns marketing efforts with business objectives and customer expectations.

Digivibe Consulting helps companies analyze their current digital presence, identify growth opportunities, and develop a practical digital marketing strategy designed to improve visibility, customer acquisition, and long-term performance.

Request a Digital Strategy
Why Your Business Needs a Digital Strategy?
A successful digital strategy provides direction and helps businesses focus on the channels and actions that deliver the greatest impact. Without a structured approach, businesses often invest in multiple channels without a clear understanding of what drives results.
Increase online visibility

Attract qualified leads

Improve customer acquisition
Optimize marketing investments
Prioritize high-impact marketing activities
Our Approach
Every business has unique goals, challenges, and opportunities. That is why our digital strategy services begin with a comprehensive business analysis before any recommendations are made.
1.
Business Analysis
Understanding your business model, objectives, target audience, and competitive advantages.
2.
Market & Competitor Analysis
Evaluating market trends, customer behavior, and competitor activity to identify opportunities for growth.
3.
Digital Strategy Development
Creating a tailored action plan aligned with your business goals, available resources, and growth priorities.
What Is Included in a Digital Strategy?
A digital strategy may include multiple channels and growth opportunities depending on your objectives.

AI Visibility & GEO Audit


Assessing how your business appears in AI-powered search experiences and emerging search environments.

Search Engine Optimization (SEO)


Improving organic visibility and helping potential customers find your business through search engines.

Google Ads


Capturing demand from users actively searching for products and services.

Meta Ads


Increasing brand awareness, generating leads, and supporting customer acquisition through Facebook and Instagram advertising.

Google Business Profile


Strengthening local visibility and improving your presence in local search results.

Social Media Strategy


Building brand awareness, audience engagement, and long-term customer relationships.

Data Analysis & Reporting


Tracking performance, identifying opportunities, and supporting data-driven decisions.
Digital Marketing Consulting & Support

Every business has different needs. Our digital marketing consulting and support services help structure the actions to be implemented, define priorities, and build a customer acquisition strategy aligned with your business goals.

The objective is not to multiply marketing activities, but to focus on those that create real value for your business.

What You Receive
At the end of the consulting process, you receive:
An analysis of your current digital presence
An analysis of your competitors
Recommendations for growth opportunities
A prioritization of your marketing channels
A digital action plan
A roadmap tailored to your business objectives
Who Is This Service For?
Our digital strategy services are suitable for:

Small and Medium businesses

Local businesses

Hotels and hospitality companies

Restaurants

Service providers

E-commerce businesses

Growing companies looking to strengthen their online presence

Why Work With Digivibe Consulting ?
We combine strategic thinking with practical recommendations. Our approach is based on:
01
Business-focused analysis.
02
Data-driven decision making.
03
Personalized recommendations.
04
Clear priorities and actionable plans.
05
Experience across multiple digital channels.
Let’s talk about your project
Tell us about your project. We will get back to you within 24 hours.
You Ask
We Answer
Digital marketing refers to the channels and activities used to promote a business online. Digital strategy defines how those activities work together to achieve business goals.
Yes. A structured strategy helps small businesses allocate resources more efficiently and focus on the most effective growth opportunities.
Depending on your goals, a strategy may include SEO, Google Ads, Meta Ads, Google Business Profile, social media marketing, AI visibility, and other acquisition channels.
Yes. Depending on your needs, ongoing consulting and implementation support can be provided.
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Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande