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Google Ads and Meta Ads Audits to Improve Campaign Performance

Your Google Ads, Facebook or Instagram campaigns are running, but do you know what is working, what is limiting results and where your budget could be used more effectively?

Our Google Ads and Meta Ads campaign audit reviews your account structure, targeting, budget allocation and conversion tracking to identify strengths, inefficient spending and performance issues.

You receive a clear performance analysis and a prioritised action plan to optimise your campaigns and make better advertising decisions.

Request a Google Ads and Meta Ads Audit
Choose the Right Google Ads and Meta Ads Audit for Your Needs
Three formats are available depending on the complexity of your Google Ads or Meta Ads account and the depth of analysis required: a free initial assessment, an Essential Audit or a Complete Audit of your paid advertising.

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format : concise report accompanied by explanations via video call or phone

Does not include an in-depth conversion tracking review or a complete action plan.

Free
Learn more

Google Ads Essential Audit

Delivery time: 7–9 working days.

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Price : 400 € excl. VAT
Learn More

Google Ads Comprehensive Audit

Delivery time: 10–14 working days

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Price : 650 € excl. VAT
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Meta Ads Quick Review

Delivery time: 7–9 working days.

A quick review of your campaigns to identify the main errors, inefficient spending and the first actions to consider.

Result: you receive a concise written summary of the most visible issues and initial recommendations.

Does not include an in-depth conversion tracking review or a complete action plan.

Prix : Gratuit

Meta Ads Essential Audit

Delivery time: 10–14 working days.

A review of your strategy, audiences, campaigns, budgets, performance, ad creatives and the general Meta Pixel setup. Priority recommendations are included.

Result: this Facebook Ads audit identifies the main issues affecting your Facebook and Instagram campaigns and shows which actions should be taken first.

Price : 400 € excl. VAT
Learn More

Meta Ads Comprehensive Audit

Delivery time: 14–18 working days

An in-depth review of your campaigns, attribution, landing pages and conversion quality, where the necessary data is available.

The audit also reviews conversion tracking, the Meta Pixel and key events to identify visible inconsistencies.

A detailed report, action plan and presentation of the findings are included.

Result: you receive a complete Meta Ads performance audit with clearly prioritised recommendations and a structured roadmap for improvement.

Price : 650 € excl. VAT
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A tailored quote may be provided for complex accounts, campaigns running across several markets, large e-commerce websites or advertising systems using multiple tracking tools.

The audit is carried out with read-only access. No changes are made to your accounts without your approval.

Request My Audit
When Should You Request a Google Ads and Meta Ads Audit ?

Identify Wasted Ad Spend

Find campaigns, audiences, keywords, placements or ads that consume budget without contributing sufficiently to your business objectives.

Check the Reliability of Your Data

Confirm that conversions, leads and sales are being tracked correctly before making optimisation decisions.

Understand Your Actual Performance

Separate genuinely profitable campaigns from those that appear successful in the advertising platforms but deliver limited value to your business.

Improve Your Account Structure

Assess whether your campaign organisation, budgets, targeting and bidding strategies support effective optimisation.

Define Priority Actions

Determine what should be corrected, retained or tested before increasing your budget or launching new campaigns.
A Google Ads and Meta Ads Audit Focused on Your Business Objectives

A paid media audit should not be limited to a checklist of technical settings. It should explain how your campaigns contribute to your objectives and which changes could genuinely improve their effectiveness.

Our PPC audit services analyse Google Ads and Meta Ads separately while considering the role of each platform in your customer acquisition journey. Performance is evaluated not only through clicks and the metrics displayed in advertising platforms, but also through conversion quality and actual value to your business.

01
Analysis tailored to your objectives, market and business model
02
Separate evaluation of the roles of Google Ads and Meta Ads
03
A consistency check across campaigns, tracking data and business results
04
Independent, clearly explained and directly actionable recommendations
05
An action plan suited to your budget and available resources
What We Analyse in a Google Ads and Meta Ads Audit
The scope of each Google Ads audit or Meta Ads audit is adapted to the platforms used, your objectives, account structure and available data.
Advertising objectives, conversions and performance indicators
Account structure and campaign organisation
Budgets, bidding strategies and allocation of advertising spend
Keywords, search terms, audiences and exclusions
Geographic targeting, languages, placements and ad schedules
Ad copy, messages, images, videos and advertising formats
Campaign performance and identification of inefficient spending
Conversion tracking, the Meta Pixel, key events and visible inconsistencies
GA4 and Google Tag Manager setup and data consistency
Landing pages, forms and the journey to conversion
What We Need Before Starting the Analysis

A professional Google Ads or Meta Ads account audit requires access to the information needed to understand how your campaigns are configured and what results they actually generate.

The analysis is completed with read-only access, and no changes are made to your accounts without your approval. All information provided remains confidential.

1.
Your Advertising Accounts
Read-only access to the Google Ads and Meta Ads accounts included in the audit.
2.
Your Business Objectives
The results you expect from advertising, such as sales, quote requests, bookings, calls, registrations or other priority conversions.
3.
Your Audiences and Markets
An overview of your target customers, geographic markets and the products or services being promoted.
4.
Your Campaigns and Budgets
Your advertising budget, the period to be analysed and any recent changes made to the campaigns.
5.
Your Measurement Tools
Access to GA4, Google Tag Manager, the Meta Pixel or other tools used to track conversions.
6.
Your Business Results
Where possible, information about lead quality, sales, bookings or relevant data from your CRM.
What You Will Receive from Your Advertising Campaign Audit
After the audit, you will know which campaigns to keep, optimise or stop, where your budget can be allocated more effectively, and which data needs to be made more reliable. You will have a clear roadmap to progressively improve the performance of your online advertising.

Clear Performance Analysis


A clear interpretation of your key metrics to show which campaigns genuinely contribute to your objectives.

Actionable Recommendations


Corrections and optimisation recommendations adapted to your platforms, budget, audiences and internal resources.

Tailored Account Diagnosis


A structured report outlining the strengths of your accounts, the issues identified and opportunities for improvement.

Prioritised Action Plan


Actions ranked according to their importance, potential impact and level of difficulty.

A Presentation of the Findings


A meeting to explain the conclusions, answer your questions and define the next steps.
Let’s talk about your Project
Tell us about your project. We will get back to you within 24 hours.
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Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande