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Google Business Profile Audit – Complete Analysis of Your Profile and Local Visibility

Your Google Business Profile is often the first point of contact between your business and potential customers. However, a poorly optimized profile can limit your visibility on Google Maps and reduce the number of enquiries you receive.

Our Google Business Profile audit helps you identify the main factors affecting your local SEO, understand your position compared with competitors and define priority actions to improve your local presence on Google over time.

Get a Free Initial Audit
Formats, Delivery Times and Pricing
We offer several levels of support depending on your company’s needs and the required depth of analysis.

Discovery Audit

An initial assessment of your Google Business Profile to identify the main areas for improvement and determine whether a complete audit is recommended.
Free of charge

Google Business Profile SEO Audit

A complete analysis of your Google Business Profile with personalized recommendations and SEO corrections to text elements including the business name, description, categories, services and content where possible.
€150 excluding VAT

Strategic Audit & Support

An in-depth analysis of your local presence, development of a local SEO strategy, support with implementing the recommendations and ongoing optimization of your Google Business Profile.
Custom quote
Request a Google Business Profile Audit
Why Conduct a Google Business Profile Audit ?

Before making any improvements, it is essential to understand your business’s current position on Google.

Our Google Business Profile audit service helps identify the factors influencing your local visibility and build an improvement strategy tailored to your business.

Identify Factors Limiting Your Google Maps Visibility

Understand why your business appears infrequently in local search results and which optimizations could improve your Google Maps rankings.

Identify Opportunities for Improvement

Determine the priority actions needed to improve your Google Business Profile and strengthen your local presence.

Check the Consistency of Your Google Business Profile

Review your categories, services, opening hours, contact details, photos and other essential information.

Compare Your Local Position

Analyze your visibility compared with the main competitors in your sector.

Prioritize the Actions to Implement

Determine which improvements are likely to have the greatest impact on your local visibility.
What Makes Our Google Business Profile Audit Different?

Unlike a simple technical review, our Google Business Profile audit and optimization approach examines your profile as a whole.

We assess not only your profile settings but also its consistency, local SEO performance, appeal to users and ability to generate enquiries.

Our approach combines:

01
Local SEO audit
02
Google Maps optimization for businesses
03
Local visibility on Google
04
Competitor analysis
05
Strategic recommendations
Which Elements Will Be Analyzed?
Each Google My Business audit includes a detailed analysis of the main factors influencing your local visibility.
Google Business Profile optimization
Categories and services
Business description
Consistency of business information (NAP)
Photos and content
Google reviews and reputation
Visibility on Google Maps
Position compared with competitors
Local SEO on Google
Opportunities for improvement
What Information Will Be Required ?

An initial Google Maps SEO audit can be conducted using publicly available information about your business.

Depending on the selected audit level, read-only access to your Google Business Profile account may also be useful.

1.
Link to your Google Business Profile
2.
Website address
3.
Main service areas
4.
Business objectives
5.
Main competitors
What Will You Receive After the Audit?
After our Google Business Profile audit, you will receive a clear, structured and directly actionable report.

Complete Analysis of Your Google Business Profile


Identification of strengths and areas for improvement.

Personalized Recommendations


Practical actions to improve your local visibility.

Prioritized Action Plan


Optimizations ranked according to their potential impact.

Clearer Understanding of Your Local SEO


An understanding of the factors that can sustainably improve your presence on Google Maps.
Request Audit of Your Google Profile
Tell us about your business and objectives. We’ll contact you within 24 hours and recommend the most suitable audit option.
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Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande