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Digital Presence Audit – A Complete Review of Your Online Visibility

Your business may be active across several digital channels, but is this presence genuinely contributing to your commercial objectives?

A website, Google listing, social media accounts and advertising campaigns can all operate separately without forming a coherent digital ecosystem. Our digital presence audit provides a complete assessment of your online business visibility and evaluates how effectively your current activities support your business priorities.

Request a Digital Presence Audit
Formats, Timescales and Pricing

Choose the level of analysis that best reflects your business situation, the complexity of your digital presence and your current objectives.

Prices shown are starting prices. A personalised quote is prepared according to the number of channels included, the complexity of the digital ecosystem and the required depth of analysis.

Essential Diagnostic

Timescale: 5–7 business days
Designed for small businesses with a relatively simple digital presence that want to identify the most important areas for improvement.
  • Review of up to three digital channels
  • Identification of the main performance barriers
  • Summary of strengths and weaknesses
  • Priority recommendations
  • Concise diagnostic report
Starting from €350

Complete Digital Marketing Audit

Timescale: 10–15 business days
Designed for businesses operating across several channels that need a complete view of their digital ecosystem.
  • Cross-channel assessment of the digital presence
  • Review of online visibility and acquisition activities
  • Evaluation of digital communications
  • Performance and conversion data analysis
  • Competitor positioning assessment
  • Prioritised improvement plan
Starting from €800

Strategic Digital Audit

Timescale: 3–4 weeks
Designed for businesses with a complex digital ecosystem, multiple markets or an upcoming stage of development.
  • In-depth assessment of the digital ecosystem
  • Detailed performance analysis
  • Customer journey evaluation
  • Strategic and operational recommendations
  • Short- and medium-term roadmap
  • Presentation meeting
  • Follow-up consultation after the audit
Starting from €1,200
Request a Digital Presence Audit
Why Conduct a Digital Presence Audit ?

When a business uses several digital channels, it can be difficult to determine which activities genuinely support its development.

An online visibility audit provides a reliable basis for making decisions before increasing investment, changing an existing system or entering a new stage of growth.

Understand the Contribution of Each Channel

Determine which channels support visibility, customer acquisition and conversions.

Avoid Spreading Resources Too Thinly

Identify activities that consume time or budget without delivering sufficient value.

Identify Breaks in the Customer Journey

Detect the steps that prevent potential customers from contacting the business, requesting a quote or completing a purchase.

Make Better-Informed Marketing Decisions

Use objective findings before changing your digital strategy or launching new campaigns.

Prepare for the Next Stage of Growth

Assess the current situation before redesigning a website, launching a new offer or entering a new market.
What Makes Our Digital Presence Audit Different?
Our digital audit services are not based on a collection of separate channel checklists. We examine the connections between your digital touchpoints to understand how effectively the entire ecosystem works together. The analysis considers your business model, market, customer journey and the resources realistically available within your company.
01
Complete view of the digital ecosystem
02
Analysis of interactions between channels
03
Customer-journey-focused assessment
04
Consideration of available business resources
05
Evaluation of digital maturity
What Will Be Analysed ?
The precise scope of the digital marketing audit is defined according to your business activity, objectives and the channels you currently use.
Overall brand visibility
Google presence and organic search visibility
Google Business Profile, reviews and local consistency
Website structure and page clarity
User experience and conversion journey
Digital communications and social media
SEO performance and traffic sources
Google Ads, Meta Ads and LinkedIn Ads campaigns
Google Analytics, tracking and conversions
Positioning against competitors
What Information Will Be Required ?

An initial assessment can be completed using publicly available information about your business.

For a more detailed online presence audit, additional information or read-only access may be requested, depending on the agreed scope.

1.
Website address and online profiles
2.
Priority business objectives
3.
Products, services and target markets
4.
Main competitors
5.
Access to analytics and advertising platforms
What Will You Receive After the Audit?

At the end of the digital presence audit, you receive clear, practical deliverables that help you organise the next steps.

You will know what needs to be improved, which actions should come first and where to focus your available resources.

Diagnostic Report


A structured summary of the findings, existing strengths and identified performance issues.

Prioritisation Matrix


Recommended actions ranked according to urgency, potential impact and required effort.

Actionable Recommendations


Practical measures directly connected to the problems and opportunities identified during the analysis.

Digital Roadmap


A clear order of implementation for short- and medium-term improvements.
Let’s talk about your project
Select the audit you need and tell us briefly about your business. We’ll contact you within 24 hours.
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Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande