Social Media Management & Content Creation for Businesses

Grow your digital presence with a content strategy, regular posts, and professional social media management.

A Strategic Approach to Social Media Management and Content Creation

Today, success on social media is about much more than simply posting content. It requires a clear strategy, consistent publishing, and content that reflects your brand while engaging the right audience.

At Digivibe Consulting, we help businesses strengthen their online presence through professional social media management and content creation. Our goal is to improve visibility, build credibility, and create meaningful connections with current and potential customers.

Our approach combines content strategy, content production, editorial planning, and ongoing social media management to support long-term business growth. When needed, our services also incorporate community management best practices to strengthen audience engagement.

Performance-Driven Social Media Management

Every business has different objectives. Some companies want to increase brand awareness, while others focus on promoting services, building trust, or maintaining regular communication with clients and prospects.

Our approach begins with understanding your business goals and developing a social media strategy that supports them. Based on these objectives, we create an editorial plan designed to ensure consistent and relevant communication.

We currently provide content management and social media management services for:

Facebook
Instagram
LinkedIn
Tik Tok
Content Creation for Social Media

High-quality content is one of the key factors behind successful social media marketing.

We create and coordinate content that reflects your brand identity and supports your marketing objectives, including:

Social media copywriting

Content planning

Editorial themes

Visual content creation and adaptation

Content publishing

Brand consistency across all communication channels

What’s Included in Our Social Media Management Services

Our services are tailored to each business, but they typically include the following stages.

Strengthen Your Digital Presence

Consistent communication on social media helps businesses increase visibility, reinforce their brand image, and maintain lasting relationships with their audience.

Whether you’re looking to build a structured content strategy or outsource your social media management, we can help you create a sustainable and effective online presence.

Outsource Your Content Creation and Social Media Management

Many small and medium-sized businesses understand the importance of maintaining an active social media presence but lack the time or internal resources to manage it effectively.

Outsourcing your social media management allows you to benefit from professional expertise without expanding your internal marketing team.

This service is particularly suitable for:

01

Small and Medium-sized businesses

02

Local companies

03

Service-based businesses

04

Hotels and hospitality businesses

05

Educational organisations and training providers

06

Consultants, freelancers, and independent professionals

What Results Can You Expect from Your Content Strategy and Social Media Management?

A well-planned content strategy and consistent social media management help strengthen your online presence, build brand awareness and support your business growth.

Stronger Social Media Visibility

A More Professional Brand Image

Higher Audience Engagement

Support for Your Business Goals

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The cost depends on the scope of work, the number of platforms, publishing frequency, and the level of support required. A package may cover content creation only or include a broader service with content strategy, editorial planning, publishing, performance monitoring, and recommendations. Pricing is therefore tailored to each project.

The scope depends on the company’s needs, but it commonly includes:

  • content strategy development;
  • preparation of an editorial calendar;
  • copywriting and visual content creation;
  • content scheduling and publishing;
  • performance monitoring and recommendations.

The service can be adapted to your goals, available resources, and preferred social media platforms.

Outsourcing can be a practical solution when a business lacks the time, resources, or in-house expertise to manage social media consistently. Professional support helps maintain regular communication, build a structured content strategy, and develop a more coherent online presence while your team remains focused on core business activities.

There is no universal publishing frequency. It depends on your industry, audience, business goals, and the type of content you can produce consistently. Some companies benefit from posting several times a week, while others need a lighter schedule. The priority is to publish regularly and create content that is relevant to your audience.

The right platforms depend on your industry, target audience, and content format. Instagram may work well for visually driven businesses, LinkedIn for B2B companies, TikTok for short-form video, and Pinterest for sectors such as design, fashion, food, travel, and lifestyle. It is usually more effective to focus on the most relevant channels than to be active everywhere.

Follower growth alone is not enough to evaluate performance. The main indicators include:

  • reach and content visibility;
  • engagement rate, including likes, comments, shares, and saves;
  • growth of the relevant audience;
  • website visits and profile actions;
  • enquiries, leads, or other conversions from social media;
  • publishing consistency and delivery against the editorial calendar.

These metrics should be assessed together and linked to the company’s wider marketing and business objectives.

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Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande