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Meta Ads Agency – Facebook and Instagram Advertising for Sustainable Growth

We help businesses increase visibility, attract qualified leads, and grow revenue through performance-driven advertising on Facebook and Instagram.

Our work goes beyond campaign setup. We continuously test audiences, messaging, creative concepts, and acquisition strategies to identify what generates the strongest results. Through ongoing analysis and optimization, advertising budgets are gradually concentrated on the audiences most likely to convert.

Request a Meta Ads Audit
Why Invest in Facebook and Instagram Advertising?

Social media advertising has become one of the most effective ways to reach potential customers, build brand awareness, and generate measurable business results.

Unlike many acquisition channels, Facebook and Instagram offer advanced targeting capabilities that allow businesses to connect with users based on interests, online behavior, demographics, and previous interactions.

Whether your objective is lead generation, online sales, local visibility, or customer retention, these platforms provide the flexibility needed to support different stages of the customer journey.

Increase Brand Visibility
Generate Qualified Leads
Drive Sales and Conversions
Reach Highly Relevant Audiences
Track Performance Accurately
Improve Customer Acquisition Costs
Our Advertising Services
Every business has unique objectives, which is why campaigns are tailored to specific markets, industries, and growth goals.

Facebook Ads


Campaign management focused on visibility, lead generation, and customer acquisition.

Instagram Ads


Strategies designed for Reels, Stories, video formats, and visual-first user experiences.

Lead Generation Campaigns


Solutions designed to generate inquiries, consultations, appointments, quote requests, and other valuable business opportunities.

Advertising for
e-commerce


Product-focused campaigns, catalog advertising, dynamic remarketing, and conversion optimization.

Brand Awareness Campaigns


Initiatives designed to increase reach and strengthen brand recognition among new audiences.

Remarketing Strategies


Reconnect with users who have already visited your website, engaged with your content, or interacted with your brand.
Why Start with an Advertising Audit ?

Before increasing advertising spend or launching new campaigns, it is important to understand what is currently working and what may be limiting performance.

An audit helps identify opportunities to improve efficiency, reduce wasted spend, and strengthen overall results.

Areas typically reviewed include:

Campaign Structure

Audience Targeting

Ad Performance

Conversion Tracking

Customer Acquisition Costs

Return on Advertising Investment

Our Methodology
We follow a structured process designed to improve performance over time.
1.
Research and Analysis
Understanding the market, competitors, customer behavior, and existing performance.
2.
Strategy Development
Defining objectives, target audiences, messaging, and performance indicators.
3.
Campaign Implementation
Building campaign structures aligned with business goals and acquisition priorities.
4.
Audience Testing and Validation
Testing audiences, creatives, and messaging to identify the best-performing combinations.
5.
Continuous Optimization
Improving efficiency through ongoing analysis and budget allocation adjustments.
6.
Reporting and Strategic Recommendations
Providing clear visibility into performance and identifying future growth opportunities.
How we approach Paid Social Advertising

Successful campaigns are built on strategy, testing, and continuous improvement.

Many businesses focus heavily on launching ads, but long-term performance usually depends on understanding audience behavior, refining campaign structures, and making decisions based on data rather than assumptions.

Our approach combines market research, audience segmentation, performance analysis, and ongoing testing. We evaluate different audience groups, messaging angles, creative formats, and campaign objectives to identify the combinations that produce the strongest results.

As performance data accumulates, investment is gradually shifted toward the most effective campaigns and audience segments.

Why work with our team?

We combine advertising expertise, strategic thinking, and data analysis to help businesses build predictable acquisition systems.

Rather than focusing exclusively on clicks or impressions, we concentrate on business outcomes such as lead generation, customer acquisition, and revenue growth.

01
Customized Growth Strategies
02
Data-Driven Decision Making
03
Continuous Campaign Optimization
04
Expertise Across Facebook and Instagram
05
Experience in International Markets
What results can you expect?

Performance depends on your industry, competition, budget, and business model.

A well-executed advertising strategy can contribute to:

Greater Brand Visibility
More Qualified Leads

Increased Sales

Improved Return on Investment
Lower Customer Acquisition Costs
More Predictable Growth

The objective is not simply to generate traffic, but to create a sustainable acquisition system that supports long-term business development.

Let’s talk about your Project

Tell us about your project. We will get back to you within 24 hours.
You Ask
We Answer
Meta’s advertising platform allows businesses to run campaigns across Facebook, Instagram, Messenger, and the Audience Network.
These platforms provide advanced targeting, broad audience reach, and flexible campaign formats suitable for lead generation, sales, and brand awareness.
Advertising budgets vary depending on market competition, business objectives, and growth expectations.
Initial performance data is usually available within the first few days. However, meaningful optimization typically requires several weeks of testing and analysis.
An experienced partner can help improve campaign performance, optimize spending, strengthen tracking, and build a more effective acquisition strategy.
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Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande