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Google Business Profile Optimization Improve Your Local Visibility on Google Maps

We help businesses strengthen their local presence through Google Business Profile optimization, improved Google Maps visibility, and local SEO strategies designed to attract more qualified leads and increase customer inquiries.
Request a Google Business Profile Audit
Why Your Google Business Profile Directly Impacts Local Visibility

Today, local search often starts on Google Maps before users even visit a website. When someone searches for a service or a business nearby, the first results displayed play an essential role in their decision.

A well-optimized Google Business Profile can help improve your local visibility, strengthen user trust, and increase customer inquiries. The objective is not only to appear on Google Maps, but to build a consistent, credible, and attractive local presence.

Our support aims to turn your Google Business Profile into a real driver of local customer acquisition.

What Is Google Business Profile Optimization?
Google Business Profile optimization consists of improving the quality and visibility of a business profile in order to strengthen its position in local search results. A well-structured business profile allows users to quickly access essential information: services, opening hours, photos, contact details, customer reviews, or location.
Services
Opening Hours
Photos
Contact Details
Reviews or Location
Beyond the information displayed, a Google Maps SEO and local SEO strategy helps make your business more visible to people who are actively searching for your products or services. The objective is simple: improve your local presence and generate more qualified customer inquiries.
Which Businesses Benefit Most from Google Business Profile Optimization ?
This service is especially relevant for businesses whose activity depends on local business visibility:

Hotels and tourism businesses

Restaurants and cafés

Medical practices and clinics

Beauty and wellness centers

Real estate agencies

Physical stores

Gyms and fitness centers

Local service businesses

Independent professionals

Why Invest in Google Maps SEO?
Google Maps SEO has become an important growth driver for local businesses. Greater visibility helps potential customers find your business more easily when they are nearby or searching for a specific service. An optimized local presence can help you:

Increase Visibility Among Nearby Customers


Generate More Calls and Customer Inquiries


Build Trust Through Reviews and Business Activity


Drive More Qualified Local Traffic


Improve Google Maps Rankings Over Time


Google Reviews: A Key Factor for Trust and Local Search Visibility

Google reviews have a significant influence on how customers perceive a business. An active Google Business Profile with recent reviews helps build trust and encourages more customer interactions.

Implementing a Google reviews management strategy can strengthen your online reputation management, improve local search visibility, and support long-term business growth.

Our support includes practical recommendations to develop a review management strategy that is consistent with your business and customer acquisition goals.

Our Google Business Profile Optimization Services

We help businesses manage and improve their local presence through a structured Google Business Profile management approach.

Our services may include:

01
Local Visibility Audit
02
Business Information & Content Optimization
03
Google Business Profile Optimization
04
Improving Local Business Consistency
05
Google Maps SEO Strategy & Recommendations
06
Performance Monitoring & Continuous Optimization
What Results Can You Expect?
A Google Business Profile optimization strategy can help you:
Gradually improve your ranking on Google Maps
Generate more customer inquiries
Attract more qualified traffic
Build trust through a more consistent online presence
Let’s talk about your Project
Tell us about your project. We will get back to you within 24 hours.

You Ask

We Answer

A Google Business Profile helps businesses appear in local search results and on Google Maps by displaying essential business information such as contact details, opening hours, services, photos, and customer reviews.
Google Business Profile optimization helps improve local search visibility, enhance the quality and completeness of your business profile, and encourage more customer interactions.
Yes. Any business targeting customers within a specific geographic area can benefit from local SEO services and a well-defined local SEO strategy.
No reputable local SEO agency can guarantee permanent Google Maps rankings. However, a well-planned Google Maps SEO strategy can progressively improve local visibility and help your business rank higher on Google Maps over time.
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Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande