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Instagram Account Audit – Is Your Profile Really Supporting Your Business Goals?

Your business is active on Instagram, but is your account attracting the right audience and contributing to your commercial objectives?

An active profile alone is not always enough. Your profile presentation, content, positioning and the journey offered to visitors need to work together.

Our professional Instagram audit identifies the account’s strengths, the elements limiting its effectiveness and the priority actions needed to improve its visibility, consistency and business impact.

Request an Instagram Audit
Packages and pricing Choose the Right Level of Support for Your Goals
Our Instagram audit service is available at three levels, depending on whether you need an initial assessment, a complete strategy or ongoing account management.

Instagram Audit

For identifying the main areas that need improvement.

Delivery time: 5–7 business days

  • Profile and bio review
  • Positioning assessment
  • Overall content review
  • Visual and editorial consistency
  • Visibility and engagement analysis
  • Priority recommendations
  • Concise action plan

Outcome: a clear understanding of what should be improved.

Price: 200 €

Strategic Instagram Audit

For developing a structured Instagram strategy tailored to your business.

Delivery time: 7–10 business days.

  • Everything included in the Instagram Audit
  • Target audience analysis
  • Competitor comparison
  • Definition of content pillars
  • Content format recommendations
  • Visual and editorial direction
  • Content approach aligned with your goals
  • Detailed and prioritised action plan
  • Presentation of the findings

Outcome: a clear Instagram strategy ready to be implemented.

Price: 400 €

Strategy and Account Management

For maintaining a consistent, structured and professional Instagram presence.
  • Strategy development and ongoing review
  • Monthly content plan
  • Caption writing
  • Post preparation
  • Scheduling and publishing
  • Up to 10 posts per month
  • Tracking of key performance indicators
  • Monthly adjustments and recommendations
Outcome: a structured Instagram presence managed consistently over time.

From €650 per month

Photos and videos are supplied by the client. Reels production, photoshoots and complex visual design can be provided under a separate quotation.

First 20-minute consultation free of charge.

Request an Instagram Audit
When Does an Instagram Profile Audit Become Useful??

Clarify Your Positioning

Check whether visitors can quickly understand your business, your offer and what makes your company different.

Reach a More Relevant Audience

Assess whether your account is attracting people who are likely to be interested in your products or services.

Understand Content Performance

Identify the topics and formats generating the most reach, interactions and profile visits.

Make It Easier to Contact You

Check whether your bio, links and calls to action clearly guide visitors towards the next step.

Establish Clear Priorities

Determine what to improve before investing more in content creation, account management or advertising.

An Analysis Focused on Effectiveness, Not Just Aesthetics

An Instagram account should do more than present an attractive visual identity. It should explain your business, build trust and guide visitors towards a clear next action.

Our Instagram marketing audit therefore examines the role of your profile within your wider digital strategy, rather than assessing the appearance of the feed alone.

01
An analysis adapted to your business objectives
02
A combined review of your profile, content and performance data
03
Particular attention to the relevance of your audience
04
An assessment of the journey from content to contact
05
Recommendations aligned with your budget and available resources
SCOPE OF THE AUDIT What We Review
The elements included in your Instagram business account audit are adapted to the selected package, your objectives and the performance data available.
Profile photo, name and bio
Positioning and value proposition
Offer, links and contact buttons
Visual identity and editorial direction
Content themes, formats and publishing consistency
Visibility in Instagram search
Keywords, hashtags and location tags
Reach, impressions and profile visits
Engagement and audience relevance
Link clicks and top-performing content
What to Provide Before the Analysis
An initial Instagram account analysis can be performed using publicly available information. Access to Instagram Insights allows us to conduct a more detailed Instagram performance audit.
1.
Your Instagram Account
A link to the professional profile to be reviewed.
2.
Your Business
A short presentation of your company, products or services.
3.
Your Objectives
The results you would like Instagram to help you achieve.
4.
Your Target Audience
The people you want to attract and convert into customers.
5.
Your Competitors
The Instagram accounts of your main competitors or comparable brands.
6.
Your Performance Data
Read-only access to Instagram Insights or an export of the available statistics.
Deliverables Designed to Help You Take Action
You will understand which elements to retain, what needs to be improved, and which priority actions to focus on to improve your Instagram account’s performance and make the most of your time and budget.

Personalised Assessment


A clear overview of the account’s strengths, identified issues and opportunities for improvement.

Performance Analysis


An explanation of the main indicators and the content contributing most to visibility and engagement.

Practical Recommendations


Recommendations adapted to your positioning, audience and available business resources.

Prioritised Action Plan


Actions ranked according to their importance, potential impact and level of difficulty.

Presentation of the Findings


A meeting to explain the conclusions, answer your questions and discuss the next steps.
Request Your Audit
Tell us which audit you’re interested in, and we’ll get back to you within 24 hours.
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Meta Ads Complete Audit

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

  • A detailed report presenting the findings and conclusions.
  • A summary table of the issues identified and their priority level.
  • A roadmap for improving performance.
  • A quick-wins section and a separate section for longer-term fixes.
  • Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
  • Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

  • The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
  • The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
  • The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
  • Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
  • Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
  • Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
  • Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
  • Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
  • Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
  • A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

€650 excl. VAT

Meta Ads Essential Audit

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

  • A general review of the conversion funnel to identify where prospects are being lost.
  • Performance analysis by audience, placement, device and geographic area.
  • A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
  • A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
  • A list of quick wins that can be implemented without completely rebuilding the advertising account.
  • Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

  • which campaign elements are performing well;
  • which elements require adjustment;
  • which campaigns should be paused;
  • which campaigns can be scaled;
  • which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

€400 excl. VAT

Google Ads Comprehensive Audit

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

  • Everything included in the Google Ads Essential Audit
  • Detailed analysis of high- and low-performing campaigns
  • In-depth review of ads, keywords and search terms
  • Analysis of active Search, Performance Max, Display or YouTube campaigns
  • Review of the Google Ads, GA4 and Google Tag Manager setup
  • Review of conversion tracking and conversion data
  • Analysis of data consistency across the different tools
  • Review of the attribution models in use
  • Analysis of the landing pages linked to your campaigns
  • Review of the journey from click to conversion
  • Analysis of your main advertising competitors
  • Detailed recommendations ranked by priority
  • Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Price: €650 excl. VAT

Google Ads Essential Audit

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

  • Analysis of your objectives and account structure
  • Review of the main campaign settings
  • Analysis of budgets and bidding strategies
  • Review of keywords and search terms
  • Identification of inefficient spending
  • Analysis of ads and ad assets
  • Review of geographic and language targeting
  • General review of conversion tracking
  • Specific recommendations ranked by priority
  • Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

Price: €400 excl. VAT

Google Ads Quick Review

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

  • General assessment of the current situation
  • Identification of the main errors
  • Detection of clearly underperforming campaigns
  • Initial observations on the account structure
  • General recommendations
  • Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.

Free

I am pleased to write this letter of recommendation for Katerina Dmitrieva, our primary contact for online marketing and promotion of Kukkapaa Holiday Village, located in Sulkava, Finland. She was responsible for planning, launching, and managing online advertising campaigns on platforms such as Google, Facebook, and Instagram throughout 2025.

Despite a relatively limited marketing budget, Katerina successfully designed and implemented an effective promotional program tailored to our needs and resources. Her ability to adapt strategies to changing circumstances while maintaining strong performance was particularly impressive.

At the end of the 2025 season, she provided us with a comprehensive report detailing the work completed, the results achieved, and valuable recommendations for the following year.

Based on our experience working with her last year, I highly recommend Katerina as a professional, responsible, and dedicated partner in digital marketing and online promotion.

Sincerely,

Alla Menshchikova-Loreto
Hotel Asset Manager

Kukkapaa Holiday Village Finlande