Professional Website Design & Development for Experts and Small Businesses

Delivery time: 14–18 working days.

Format: presentation of the findings, with explanations and time for questions.

You will understand exactly why your campaigns are delivering their current results, where budget or data is being lost, which errors are affecting performance and which changes should be prioritised.

What Is Included in the Audit

• A detailed report presenting the findings and conclusions.
• A summary table of the issues identified and their priority level.
• A roadmap for improving performance.
• A quick-wins section and a separate section for longer-term fixes.
• Specific recommendations for ad creatives, audiences, conversion tracking and conversion journey optimisation.
• Recommendations for external tools and solutions that could improve advertising analysis and campaign management.

What Is Analysed

• The complete conversion funnel: from the first interaction to an enquiry, sale or repeat contact.
• The conversion stages where prospects are lost: in the ad, on the landing page, at checkout, in the form or during message exchanges.
• The offer and positioning: alignment between the advertising promise, the product or service and the target audience’s expectations.
• Ad and landing-page messaging: consistency throughout the funnel and compliance with Meta’s policies and the legislation applicable in the target markets.
• Follow-up touchpoints: remarketing, lead nurturing and the sequence of communications.
• Campaign troubleshooting: investigation of the reasons why Meta Ads campaigns are not delivering the expected results.
• Scaling opportunities: audience segments, advertising formats and offers that could be tested to expand successful campaigns.
• Competitor comparison: analysis of competitors’ offers, visuals and messages to identify useful practices and opportunities for differentiation.
• Prioritisation of recommendations: separation of actions that could deliver quick results from improvements requiring more substantial work.
• A 30/60/90-day action plan: so you understand not only what the problems are, but also the order in which to address them.

Delivery time is 14–18 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

Delivery time: 10–14 working days from receipt of the access required for the audit, including access to the business account, advertising accounts and Meta Business Suite.

You will understand exactly what may be limiting the performance of your Meta Ads campaigns and which campaigns should be retained, paused, corrected or scaled.

You will also receive a concise list of priority improvements designed to reduce your cost per lead, improve the quality of enquiries and allocate your advertising budget more effectively.

What Is Included in the Audit

• A general review of the conversion funnel to identify where prospects are being lost.
• Performance analysis by audience, placement, device and geographic area.
• A general assessment of your offer and advertising messages to determine whether they match the needs of your target audience.
• A review of whether your current campaign structure, audiences and objectives follow current Meta Ads best practices.
• A list of quick wins that can be implemented without completely rebuilding the advertising account.
• Priorities for the next 30 days, showing what to address first so that the budget remains focused.

Result

At the end of the Meta Ads audit, you will clearly understand:

• which campaign elements are performing well;
• which elements require adjustment;
• which campaigns should be paused;
• which campaigns can be scaled;
• which optimisations are most likely to deliver results in the short term.

Format: presentation of the findings, with explanations and time for questions.

Delivery time: 10–14 working days.

An in-depth Google Ads account audit covering campaigns, ads, keywords, conversion tracking, GA4, GTM, attribution, landing pages, the conversion journey and key competitors.

For an in-depth analysis of your account, performance measurement and conversion journey.

• Everything included in the Google Ads Essential Audit
• Detailed analysis of high- and low-performing campaigns
• In-depth review of ads, keywords and search terms
• Analysis of active Search, Performance Max, Display or YouTube campaigns
• Review of the Google Ads, GA4 and Google Tag Manager setup
• Review of conversion tracking and conversion data
• Analysis of data consistency across the different tools
• Review of the attribution models in use
• Analysis of the landing pages linked to your campaigns
• Review of the journey from click to conversion
• Analysis of your main advertising competitors
• Detailed recommendations ranked by priority
• Comprehensive report with an action plan

Result: you receive a detailed report, a prioritised action plan and a presentation explaining how to allocate your budget more effectively and improve campaign performance.

Format: presentation of the findings, with explanations and time for questions.

Delivery time: 7–9 working days

A review of your account structure, campaigns, budgets, bidding, keywords, search terms, ads, targeting and general conversion tracking.

For understanding what is limiting your account performance and identifying priority optimisations.

• Analysis of your objectives and account structure
• Review of the main campaign settings
• Analysis of budgets and bidding strategies
• Review of keywords and search terms
• Identification of inefficient spending
• Analysis of ads and ad assets
• Review of geographic and language targeting
• General review of conversion tracking
• Specific recommendations ranked by priority
• Written summary of the main findings

Result: you identify errors and inefficient spending and receive a written summary with recommendations ranked by priority.

Format: presentation of the findings, with explanations and time for questions.

A quick review of your account structure, campaigns and the most visible issues. Initial recommendations are explained during a short consultation.

• General assessment of the current situation
• Identification of the main errors
• Detection of clearly underperforming campaigns
• Initial observations on the account structure
• General recommendations
• Short consultation to explain the findings

Result: you identify the main areas of concern and receive a concise written summary of the key findings.

Format: concise written report with explanations by video call or phone.
Does not include an in-depth conversion tracking review or a complete action plan.